As we come towards the end of recession, the main focus is changing from “how we can weather the storm” to “how we can develop more and more business”. Looking forward to 2011, the online part of such business development will play a key role in any law firm’s marketing strategy. Stephen Moore, founder of Moore Legal Technology, has been doing lots of work generating business for law firms and his experience indicates that there are a number of issues to be raised with any business seeking to get quick results. Stephen discusses one of the most important primary considerations: the domain name…
Your Domain
Content built on new domains takes longer to work its way up the rankings so, in our experience, an older non keyword rich domain will work better than a brand new keyword rich domain. If you have a domain which combines age and keywords then, truly, you must use it.
The above must be read in the context of the market in which you are operating.
One of our more recent sites McSporrans – is already performing well in local listings and search rankings in spite of the fact that the domain is very new.
Beltrami and Company, despite being one of Glasgow’s best known legal names, is slowly but surely beginning to appear in local listings as a leading firm of Glasgow Criminal Lawyers. This site is extremely new and we are going to have to work hard on content, links and on page SEO to ensure that it delivers on the new business promises we make.
Interestingly we have also been doing some work for Austin Lafferty Solicitors & Estate Agents in Glasgow & East Kilbride. Their domain was over 10 years old and with some on page optimisation only their site is beginning to rank really well for fairly competitive key phrases.
So, the message is, if you have an old domain – use it.
More posts to come over the next few weeks from Stephen Moore of Moore Legal Technology, widely regarded as the number one legal technology consultancy in Scotland and the founder of Court, Cases & Case Law website CaseCheck.
And see also our SEO for lawyers posts as at 2023 here:-
- Top 5 SEO Tips for Lawyers: Enhance Your Online Visibility and Audience – Discover the top five SEO tips specifically tailored for lawyers.
- Top 5 Local SEO Tips for Lawyers: Increase your visibility in your area and bring in new clients – This page outlines effective local SEO strategies that can help lawyers.
- Family Law SEO Tips for Lawyers: Five Top Tips Boost Your Divorce Firm’s Online Visibility – If you’re a family law attorney seeking to boost your online visibility.
- Top 5 Personal Injury SEO Tips for Law Firms: Maximizing Online Visibility – Personal injury lawyers can leverage the power of SEO with these top five tips, enabling them to maximize their online visibility, attract potential clients, and grow their law firms.
And from our best business attorneys in America series , see our guides to:-
- Superb Small Business Lawyers in Chicago, Illinois
- Exceptional Small Business Attorneys in Houston, Texas
- Outstanding Small Business Lawyers in Los Angeles, California
- Top-tier Small Business Law Firms in San Francisco
- Superb Small Business Attorneys in Phoenix, Arizona
- Exceptional Small Business Lawyers in New York City
- Top-notch Small Business Attorneys in Washington, DC
- Superb Small Business Lawyers in San Diego, CA
- Top-tier Small Business Law Firms in San Antonio, Texas
- Superb Small Business Lawyers in Philadelphia, PA
