Internet marketing can involve a variety of technologies, software and hardware, but certain promotional methods are practically guaranteed to work. For example, a professionally-designed website with keyword-rich content is standard-issue for online promotions. Advanced marketing could include cross-promotional branding, interactive social networking, mobile campaigns and local search optimization. Here are
There is no doubt that the current changing regulatory landscape within which all legal practitioners in England and Wales find themselves represents both a threat and a promise. It’s not quite a glass half full vs. glass half empty scenario because it depends upon where, in actuality you and/or your
Everyone has seen their television advertisements: angry-looking attorneys, who promise to sue drunk drivers, get you the money you deserve from your accident, or to “make the big insurance companies pay.” While most such advertisements undoubtedly represent legitimate law firms that put the best interests of their clients first in
Guest post regarding online reputation management for solicitors. Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus. Companies need to take ownership of their online
Lawyers spend most of their time being analytical, it is a fundamental part of the job and a fundamental skill to be a successful legal professional. It is perhaps therefore a paradox that there are still a significant number of law firms that don’t use analytics when it comes to
The following is a guest post from Evolved Legal regarding SEO and some interesting thoughts for lawyers in 2012 but see also some newer posts about SEO for law firms:- Top 5 SEO Tips for Lawyers: Enhance Your Online Visibility and Audience – Discover the top five SEO tips specifically tailored for lawyers.
Good leaders make bad decisions. Good firms make wrong turns. When things change, it often seems to be the most successful businesses which are the slowest to adapt. I’ve just finished the Strategy module on my MBA and this is a topic which we debated at length. There is no
(US Law) For new lawyers fresh out of law school, finding steady employment can be difficult. One option many law school graduates, and even veteran attorneys, should consider is starting their own law firm. The following tips will help you create your law firm and build a basis for future
On a regular basis, I receive queries from business clients trying to find the most suitable business vehicle to suit their commercial (and personal) needs. As is so often the way in life, there is never a perfect match and therefore careful thought should be given to choosing the most
Lawyers often struggle with customer satisfaction issues. Time after time surveys suggest that they get client relationships wrong. Often a law firm’s response to relationship problems is to limit access to clients and increase controls. An article I came across recently in Management Today suggests that this is the wrong solution.
“The post I wrote for your site was far more successful than any other post I’ve ever done!” Ian Nuttall
“Fantastic Service. Went above and beyond to highlight the good work done by our law firm.” Cian
