How Lawyers Can Make the Most Out of Social Media

Kerrymoloney
November 22, 2013

In the growing digital age, many businesses are now fully embracing the benefits of social media in business. However, there are still some industries that have not yet realised the potential social media offers.

Many law firms are still struggling to come to terms with the fast-moving social world and many have not yet integrated social media into their daily systems.

That being said, the majority of lawyers understand the reach and staying power of social media through their own personal use, yet they still choose not to use it even when knowing the positive impact that can be made.

Social media tools like Twitter, Facebook and LinkedIn provide a fast and easy way to keep in touch with clients and prospects, it can also be used to keep an eye on competition and to keep up-to-date with industry trends.

Here are some of the ways lawyers can use social media to benefit their law firm:

Increased Exposure

With more people moving onto social for both personal and business use, it has become ever more important to ensure that your law firm is listed in such places. Having a well developed profile on social media sites such as Twitter and Facebook can give your law firm some much needed exposure.

There are different benefits that can be experienced when exposing your law firm on social media.

Increase in Clients

The first and most important benefit that may be experienced is an increase in clients. Simply from activating a social media account, your law firm will become more visible to perspective clients – increasing the chances of gaining more custom.

The majority of clients interested in the services you offer will now often use social media networks to compare you to law firms alike. Client will be interested in how well you interact with current clients and also the experience your law firm has. If your law firm is not present on social media – there is a huge chance that you are missing out on potential opportunities.

Improved Client Relations

Social media is extremely easy to use – making it the perfect tool to interact with clients. Keeping regular contact with clients can be very difficult, especially when you have a broad range of them.

More and more businesses are now using social media as a way to ensure clients are always happy with the services provided. Law firms are welcoming feedback on social media as it can highlight their achievements to other potential clients. Social media can be used to respond to queries, comments, praise and even negative feedback. Whilst you may get the impression that any negative feedback that is made public can have a damaging effect on your law firm, the way in which you handle any negativity can completely change the view someone has on your firm. Being able to handle any complaints or negative feedback will show current and perspective clients that you are there for your clients during the good and difficult times.

Kerry Moloney is the Marketing Assistant for Lynne Passmore – Family Law. If you looking for a family solicitor located in Brighton, then visit website of Lynne Passmore.